Description

First, The Sound Theories

In the morning, Mike Ferguson takes you on a tour of the ins and outs of AI in data management. He co-leads the workshop on data automating, and makes the case for accelerating data engineering using a data catalog.

Then, The Proven Practice

In the afternoon, we’ll dive deep into Data Automation through a series of focused, vendor-neutral sessions. We’ll start with a practical look at using data warehouse automation to migrate your data warehouse to the cloud. Next, join an open discussion on how automation can complement or complicate the modern data stack. We’ll wrap up with a session on best practices for managing templates in data automation. 

At the end of the afternoon, there will be an optional session for WhereScape customers, highlighting the tool’s new features, best practices and the steps to ensure a successful migration to WhereScape RED 10.

Who Should Attend

This conference is designed for data and analytics leaders, data architects, and professionals working in data and analytics at end-user organizations. Attendance is limited to individuals holding roles such as CIO, CDO, CTO, IT Manager, BI and Data Warehouse Manager, Enterprise Architect, Data Architect, Solution Architect, as well as professionals in Data Management, Business Intelligence, and Data Warehousing.

Code: MDA_AMS2025
Price: FREE

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Outline

9.00 Welcome Coffee
9.30 Welcome Note 
9.35 AI in Data Management
10.35 Workshop: Data Automation Levels
11.00 Networking Coffee
11.20 Workshop: Data Automation Levels
11.45 Accelerating Data Engineering Using a Data Catalog
12.25 Closing Remarks
12.30 Networking Lunch
13.30 Using Data Automation to Migrate Your Data Warehouse to the Cloud
14.00 Workshop: Data Automation in the Modern Data Stack
14.25 Networking Coffee
14.45 Workshop: Data Automation in the Modern Data Stack
15.10 Template Management in Data Warehouse Automation
15.40 Networking Drink
16.00 Wherescape Migration (optional session for WhereScape customers)
16.30 Closing Note

 


AI in Data Management (Mike Ferguson)

The session looks at how artificial intelligence and other kinds of analytics are being integrated into data management to improve productivity and automation in order to shorten development times. It also looks at metadata standards and analytics and how vendors can combine their tools with other data management software to shorten time to value. Topics covered:

  • What do we mean by AI?
  • Classic machine learning, generative AI co-pilots and AI-Agents
  • Agentic workflows - the power of workflow and AI
  • Ways in which AI can assist in Data Management
  • AI in the database 
  • AI in data modelling
  • AI in data catalogs
  • Using AI in data engineering to speed up development and improve performance
  • AI in data governance – Data quality, MDM, privacy, security, retention and sharing
  • Knowledge graphs - the new way to store metadata
  • Making data AI-Ready – vector databases, RAG and GraphRAG and Knowledge Graphs
  • What can graph analytics on a metadata knowledge graph tell you?
  • Using Co-pilots and AI in BI tools and Data Science

Workshops: Data Automation Levels

In an era where speed and adaptability are crucial, data automation is a game-changer for businesses aiming to stay competitive. In this workshop, we will explore the various levels of Data Automation, demystifying how they function and what each level means for businesses and technologists alike.


Accelerating Data Engineering Using a Data Catalog (Mike Ferguson)

Most companies today are drowning in data. Data is stored in multiple types of data store on-premises, in multiple clouds, in SaaS applications and streaming in from devices at the edge. This makes it harder to find and integrate data. Also more new data sources continue to emerge and with demand for clean. Integrated data now coming from every business department, companies have to do something to shorten the time it takes to engineer data. The session looks at this problem and how a data catalog can help. Topics covered:

  • What is a data catalog?
  • The data catalog marketplace
  • Using a business glossary within a data catalog to define data products
  • Using a data catalog to automatically discover data in multiple data sources
  • Using a data catalog to map raw data to common terms in a business glossary
  • Using a data catalog to automatically detect sensitive data in data sources
  • Using a data catalog to automatically profile data quality in your data sources and recommend fixes
  • The power of metadata - Integrating data engineering tools and generative AI with a data catalog to rapidly build data pipelines to produce data products
  • Publishing data products in a data marketplace within the data catalog

Using Data Automation to Migrate Your Data Warehouse to the Cloud

As more and more companies utilize SaaS transaction processing applications and ingest data into cloud storage, the demand to migrate on-premises data warehouses to the cloud increases. However, migrating these systems can be complex as many data warehouses can often be up to 20 years old which means a lot has been added to them over the years. This means data warehouses can be large with a lot of data sources, dependent data marts, and hundreds or even thousands of BI users. So, migration can be a major challenge. This session looks at this problem and how data automation can help simplify, de-risk, and expedite data warehouse migration.


Workshop: Data Automation in the Modern Data Stack

The "modern data stack" promises agility, scalability, and modularity - but how well does it deliver on those promises for today’s data professionals? What truly makes the stack modern, and where does data automation fit in? Should you dive headfirst into every new “modern data” tool as it hits the market? Or are tools adding more complexity than value? Maybe the tried-and-true approaches of “classical” techniques and data stacks still offer the reliability and structure that teams truly need. Join an open discussion and experience-sharing session on how data automation can complement or complicate the modern data stack.


Template Management in Data Warehouse Automation

Templates in data warehouse automation are used to automatically generate data models and customize them according to individual requirements. Due to the high level of standardization and automation capacity required, templates are particularly useful for Data Vault models. With growing demands from the business, customization and development of templates can become more complex and complicated. This session provides you with some best practices, tips and tricks to handle your templates successfully and simplifies their usage.


Wherescape Migration (optional session for WhereScape customers)

WhereScape RED 10 represents a significant advancement in data warehouse automation, offering improved performance, a more modern user experience, enhanced metadata management, and expanded platform support. However, migrating to RED 10 from earlier versions (such as RED 8 or 9) requires careful planning to ensure a smooth, successful transition. This session provides you with some of the tool’s new features, best practices and the steps to ensure a successful migration.

Instructor

Mike Ferguson

 

Mike Ferguson is the Managing Director of Intelligent Business Strategies Limited. As an independent IT industry analyst and consultant, he specializes in BI/Analytics and data management. With over 40 years of IT experience, Mike has consulted for dozens of companies on BI/analytics, data strategy, technology selection, data architecture and data management.

Mike is also conference chairman of Big Data LDN, the fastest-growing data and analytics conference in Europe and a member of the EDM Council CDMC Executive Advisory Board. He has spoken at events all over the world and written numerous articles.

Formerly he was a principal and co-founder of Codd and Date Europe Limited – the inventors of the Relational Model, a Chief Architect at Teradata on the Teradata DBMS.

He teaches popular master classes in Data Warehouse Modernization, Big Data Architecture & Technology, How to Govern Data Across a Distributed Data Landscape, Practical Guidelines for Implementing a Data Mesh (Data Catalog, Data Fabric, Data Products, Data Marketplace), Real-Time Analytics, Embedded Analytics, Intelligent Apps & AI Automation, Migrating your Data Warehouse to the Cloud, Modern Data Architecture and Data Virtualisation & the Logical Data Warehouse.

Dates

11 Jun - 11 Jun '25
Amsterdam
By registering for this free event, you agree to a no-show fee of EUR 50 if you do not attend and fail to notify us at least 48 hours in advance. Please note that all registration information will be verified, and eligible participants will receive a confirmation to secure their seat.

Venue

Steigenberger Amsterdam

STEIGENBERGER AIRPORT HOTEL AMSTERDAM

 

Steigenberger Airport Hotel Amsterdam

Stationsplein ZW 951
1117 CE Amsterdam Schiphol-Oost
The Netherlands
Phone: +31 20 5400 777
Email: airporthotel-amsterdam@steigenberger.nl
Web: www.hrewards.com/en/steigenberger-airport-hotel-amsterdam

Pricing

This conference is free and exclusively reserved for end users with the previously mentioned job titles. Please note that all registration information will be verified, and eligible participants will receive a confirmation to secure their seat.

If you are unable to attend, please cancel your registration at least 48 hours in advance. Participants who do not cancel and fail to attend will be charged a fee of EUR 50 (plus VAT), which will be invoiced and donated to a charitable organization. We appreciate your understanding - last-minute absences may prevent others from attending, and your consideration helps ensure the conference remains accessible to all interested participants.

Partners

WhereScape helps IT organizations of all sizes leverage automation to design, develop, deploy, and operate data infrastructure faster. Thousands of users worldwide rely on WhereScape automation to eliminate hand-coding and other repetitive, time-intensive aspects of data infrastructure projects to deliver data warehouses, vaults, lakes and marts in days or weeks rather than in months or years.

WhereScape is an Idera, Inc. company. Learn more about WhereScape.

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